MKT301A-Homework Essay Example | Topics and Well Written Essays - 500 words

MKT301A-Homework - Essay Example By 2013, the world’s Internet populace was assessed at 2.4 billion clients (Lamb, Hair and McDaniel, 2013). This suggests two-fifth of the world’s populace is on the web. In such manner, both the recordings and reading material are of the assessment that Internet promoting can arrive at a more extensive client base on the double, since any individual who is online over the globe can get to data. They likewise call attention to that electronic promoting is utilized in practically all the business segments. One of the most significant and evident advantage of online business advertising is accommodation and adaptability something which both the recordings by and the book Marketing by Grewal and Levy concur with. With Internet accessibility, one can sell and request items all around, consequently driving brand mindfulness. Both the print and electronic data sources on Internet promoting set that informal communities (Facebook, LinkedIn), video-sharing destinations (YouTube), miniaturized scale blogging locales (Twitter), and photograph sharing (Instagram), among numerous others increment item mindfulness and upgrade client affinity, taking into consideration an expansion in deals just as customer’s faithfulness. The other closeness between data in the recordings and data in the course reading is that the utilization web publicizing is a lot less expensive than the customary special and promoting exercises. The reading material obviously shows the connection between the advantages of utilizing informal organizations to any business undertaking. Then again, the recordings on web advertising don't diagram how online promoting procedures permit a firm to exploit web-based social networking, for example, Facebook, My Space, LinkedIn, and Twitter to showcase its item. While the recordings don't make reference to anything about the cost, the course reading contends that the Internet is an adaptable and exceptionally adaptable publicizing medium since changes can be made to the advertisements without acquiring a lot of extra expense. The other distinction is that while the recordings start by giving a foundation data about on the web

Socrates, the father of western philosophy who discussed the Essay

Socrates, the dad of western way of thinking who talked about the significance of speculation logically in his work the Apology - Essay Example For Socrates, a â€Å"good life† is a â€Å"truthful life† accomplished through learning and conversation of one’s own encounters throughout everyday life. From him, the pedantic method of learning sprang, where intelligence is eventually accomplished through discussion and questions, such the one set previously. By assessment, we bid to the acumen and realize what is valid. Presently to a degree, this may prompt a decent life in light of the fact that in knowing our end, we can acknowledge it as appropriate to man and we can consider it as conceivable to accomplish. Notwithstanding, Socrates was just half right in assuming that an assessment of life is the thing that makes worth living-â€Å"living† and encountering the honest life is the thing that makes it worth living. In any event for me, what is the purpose of having a thought without really â€Å"realizing† it, without acting this perfect life out? Since in all actuality, life isn't simply thoughts however our objectives is something concrete and material-particularly on the off chance that you will it. The divergence between â€Å"what is† and â€Å"what ought† has since a long time ago caused banter since thoughts might be anything but difficult to accept however difficult to place by and by. This is the place my by and by theory of strolling one’s talk comes in: I expect that everybody needs a cheerful life, however what number of individuals endeavor to accomplish that life maybe by being honest in one’s musings and

The Well-Readhead Inn

The Well-Readhead Inn To celebrate Book Riots second birthday on Monday, were running some of our favorite posts from our first two years.  This post originally ran February 6, 2012. ____________________________ Previously on The Well-Readheads, we revealed  our book hoarding tendencies  and fantasized about opening a bed-and-breakfast to cater to booklovers and help them conquer their TBRs. We’ve been working on the business plan and look forward to inviting you to fund our Kickstarter campaign soon. For now, a preview: Inn Packages The Jane Austen: 2 nightsâ€"One copy of an average-length Classic Novel You’ve Been Meaning To Read Forever. 3 meals and 2 snacks per day. Unlimited coffee or tea. One fluffy bathrobe dusted with Cheeto crumbs. In-room video displays Colin Firth encouraging you to keep going or singing “Moves Like Jagger” until you achieve a page count sufficient to shut him up (reader’s choice). The Miller-Nin:  3 nightsâ€"This couples package includes a customized selection of erotic literature and love poetry. All meals delivered to room via a secret compartment to maximize privacy. Staff will not contact you during stay but expect to receive a written report of your activities within one month after check-out. (Why get down and dirty if you’re not going to document it?) Extra charge for breaking furniture or if the lingerie you toss onto a lampshade starts a fire. Optional upgrade to the  Sartre-de Beauvoir  package for guests who prefer to, uh, play in groups. The John Irving: 4 nightsâ€"One copy of a long-ish Book You Want To Read And Don’t Have Time For, one “palate cleanser” collection of short stories or essays. 3 meals and 2 snacks per day. Unlimited coffee or tea. Cocktail service beginning at 3pm daily. One stuffed armadillo, one in-room wrestling mat. Bunk beds optional (to re-create that boarding school feel). Encouragement provided by man who is missing a limb but has A VERY STRANGE VOICE. Finish the book before checkout and see the bicycle-riding bear for free! The Tolstoy: 7 nightsâ€"One copy of a Large Classic Tome, two “palate cleansers” for when you start to go cross-eyed from reading tiny print and long footnotes. 3 meals, 2 snacks, and 1 midnight nibble per day. Unlimited coffee, tea, and cigarettes (you’ll be a smoker by the time we get done with you). In-room applause machine to sound at each 100-page mark. Daily visits from helpful and not-at-all-annoying professor. One massage by an attractive but frigid Victorian Lady. Visits to the John Irving Suite’s wrestling mat when you get ahead of schedule and need to blow off some, er, steam. The Agatha Christie: 7 nightsâ€"Choose between a train compartment or a ship’s cabin. Package includes 20 randomly chosen Christie novels, one monocle, one nosy elderly guest next door, one cry in the night and one masseuse/housekeeper/concierge/server played by the same person. The room includes a well-hidden venomous snake, a draught of poison, a smoking gun, bloodstains, and the feeling you’re being watched. (We also offer a half-price deal on the Christie, in which we tear the last ten pages out of the books, and we set the snake right on top of your pillow.) The Rowling: 10 nightsâ€"One boxed set of the Harry Potter series, one cloak (invisibility not included), one personal butler dressed as a house elf. Do not under any circumstances give him your socks. 3 meals daily in the communal dining hall (with other Rowling package guests). Unlimited coffee, tea, and butterbeer. Daily meetings with your reading nemesis for motivation. One middle-of-the-night appearance by the Dark Lord to scare the pants off of you. (We said they were optional!)  May be substituted for  The Tolkien  (inquire for details, includes second breakfasts). The George R. R. Martin: 10 nightsâ€"one furnished castle tower, complete with swords, furs, a direwolf, and a robe monogrammed with your personal sigil. Front desk will call once a day to remind you that ‘winter is coming’. Upon finishing a book, we make you wait an exorbitant   amount of time before we deliver the next one. We also execute your favorite staff member halfway through your stay. Dragon’s egg omelets served at breakfast; try our specialty drink, the White Walker! The Douglas Adams Hitchhiker Suiteâ€"42 nights in the Beeblebrox Stateroom; a towel; a nightly swim with dolphins; three meals served in five parts in the Restaurant at the End of the Universe; one babel fish to translate any books you may wish to read in another language; one witty alien roommate. House Rules 1. Upon arriving at the Well-Readhead Inn, you must surrender all electronic devices. Guests found with such items after check-in will immediately be moved to the Twilight Room. (Manager’s note: the body glitter is temporary and will wash away after a few weeks. The shame is yours forever.) 2. Guests are invited to walk the grounds, sit a spell in the veranda rocking chairs, and enjoy therapeutic soaks in the outdoor hot tub. Those found doing so without a book will lose all out-of-room privileges for the remainder of their stay. Those found doing so without pants will be given a high-five and our undying respect. 3. The Well-Readhead Inn observes a strict “no spoilers” policy. Guests caught revealing plot points to those for whom they will ruin the experience will be exiled in the Dungeon of Distraction and forced to play Angry Birds for a period consummate with the severity of their offense. 4.   Guests are expected to respect each other’s personal space and to observe the posted quiet hours when reading in the Inn’s public spaces. Anyone who makes like the annoying seatmate who won’t shut up on a three-hour flight will be sent to the Clockwork Orange Suite, the details of which are confidential. 5. All books are property of the Well-Readhead Inn; guests inclined to highlight or underline in books may pre-purchase copies. (In the case of the Miller-Nin package, cost of books is factored into the price â€" we don’t want those back.) Our promise to you: You will never hear the words ‘I wish *I* had time to read’ uttered on these grounds. Recommend additional packages and house rules in the comments below. We look forward to welcoming you to The Well-Readhead Inn soon! ____________________________ Sign up for our newsletter to have the best of Book Riot delivered straight to your inbox every week. No spam. We promise. To keep up with Book Riot on a daily basis, follow us on Twitter, like us on Facebook, , and subscribe to the Book Riot podcast in iTunes or via RSS. So much bookish goodnessall day, every day.

The Leadership Theory Of Leadership - 1690 Words

1. Throughout the years, I have come to understand leadership as the ability of one to positively or negatively affect the actions of others. As the shepherd, I must agree with David Hansen. He states, â€Å"I am a shepherd. Everything I do is leadership. Everything is calculated as to how it bears on the whole. For better or for worse, I think about my church, my people and our mission constantly.†[1] Often, â€Å"Christians have a warped way of looking at work. Unless someone is working, ‘In the ministry’ they see his work as secular.†[2] The Bible instructs us to do all things as unto the Lord (Colossians 3:23). 2. The leadership model is congruent with management responsibility. However, doing things right in management for worldly success†¦show more content†¦Our capacity to grow determines our capacity to lead.†[5] Laniak had two things that motivated his interests, â€Å"I found that the cultural world of the Bible became increasingly important as I sought to understand its teaching. Moreover, listening to Christian leaders in other parts of the world constantly challenge my interpretation of Scripture.†[6] 4. When shepherds and ministry leaders stay focused on the Christological centered approach to ministry they will serve longer, more willingly, and joyfully. â€Å"The flock will be less likely to suffer abuse, attack, not being fed, not protected, and not led.†[7] While Peter reminds us of our responsibility to the flock, Jesus reminds us that we are called into servitude, â€Å"The Son of Man did not come to be served but to serve (Matt. 20:28).† Jesus Christ provides the best model of pastoral, ministerial, and managerial Leadership ever displayed by any human. The world possesses many attractive and profitable methods of leadership, many of which are in direct opposition to the example portrayed by Jesus Christ and the teaching of the Holy Spirit. I am a firm believer in the blueprint we inherited from Jesus Christ the great â€Å"I AM.† There is no other

Top Essay Writing Samples for Tech Mahindra Secrets

Top Essay Writing Samples for Tech Mahindra Secrets A few of the essays ask that you describe what's happening and a number of them are about why it's happening. At times we face some ugly writing assignments that take all of the time and set you in danger of a huge failure. One, we apply an extremely careful collection of our writers. Our writers also undergo a string of other training that may truly convince us they are ideal for the job. The Fundamentals of Essay Writing Samples for Tech Mahindra Revealed An English glossary on art can be located on the site of the Tate Gallery London. You may be interested in service report examples. If you wish to practise describing paintings, take a look at the websites of some galleries and write down expresssions which may be beneficial for your descriptions. On the site of the National Gallery in London for instance you'll discover plenty of interesting paintings with descriptions. Ruthless Essay Writing Samples for Tech Mahindra S trategies Exploited If you're looking for a Minneapolis HVAC contractor, we wish to be part of making your home the cozy palace it deserves to be. And this group discovered that the tractors were used for individual use. If you are in need of a new furnace to continue to keep your residence or business warm during our harsh Minnesota winters, we will be able to help you install the very best unit for your circumstance. The selection procedure for the company contains 3 rounds. There might be issues you don't have a very clear remedy to yet, but you are still able to discuss plans on how best to overcome them. Comparing a project's expectations to the real results is a superb method to assess whether or not a project has been correctly carried out as planned. A project report is an official document that gives account on the present status of a certain project. You see, blindly developing a project report is a recipe for failure. Essay Writing Samples for Tech Mahindra Ide as If students practice employing these four tools to unlock texts, they are going to be able to analyze any text later on. Drafting and planning along with researching should be done in order to have a simple writing. If you wish to get high high quality research and thesis papers punctually and for a fair price, you should probably attempt using EssaySupply.com. Thus, before the last document for development of the program would be accepted, the feedback would be taken from a number of the possible users to make certain that all their needs are sufficiently met. LinkedIn can be useful for tracking down connections, in addition to providing you with a communication procedure. Companies have various projects based on unique technologies. See more tips for how to discover contacts at a business. In the English classroom, though, a text has traditionally been a slice of literature. Writing up until you arrive at the word count shouldn't be your strategy. Make certain that you own a thesis statement and topic sentences for each paragraph. In that instance, you've got to write E-mail within the term limit. The Secret to Essay Writing Samples for Tech Mahindra Such essays is written in the very first individual. Good word order is vital to convey the intended meaning. In case it's not mentioned then only use your own name with the right designation. What you should do is to talk about the topic. Essay Writing Samples for Tech Mahindra Options Furthermore, the Nerds walk an excess mile to help you recognize the model and explain what each part means. It's not simple to follow an image description if the author jumps randomly from 1 point to another. A picture description is the best means of practising your English vocabulary in all kinds of fields. Top Essay Writing Samples for Tech Mahindra Secrets My very first internship experience has been quite beneficial in increasing my career abilities. Instead, emphasize how your abilities and exper ience would be useful to the provider all around. The organization plans to improve production capacity in future. While it may not be hiring currently, or may not have a job posted that is appropriate for you, a letter of inquiry will help you be on the company's radar when opportunities that are suitable for you arise. It's only normal to be anxious about hiring an on-line essay writer since you can not ever be sure whether you are employing the proper service or not. I'm not permitted to ask any questions.9. This might include the introduction, project info, and a conclusion. If you've got an extremely good English background you're able to get through 100 questions easily. Browsing our essay writing samples can offer you a sense whether the standard of our essays is the quality you're looking for. You've got a guide and get ideas about what to do with your essay. Also, you can look for sample expository essay topics so you will understand what to research and that whi ch you will deal with. It was clear I would not have the ability to receive a fantastic grade if all of it isn't included in the essay. Also, you have to carefully look at the marking rubrics before you commence writing. The action of writing down the definition can help you remember this, and you might incorporate an illustration of the way the word is utilized to improve your odds of memorising it for use in essays. Sadly, the comments only stated that I need to use academic sources. You're predicted to persuade the readers with your arguments, so make sure you include as many supporting academic parts of evidence as you are able to. You can also have a look at management report examples. Always work to start early and give adequate time for researching dependable and academic proof to back up your arguments. This round doesn't have a cut-off, the consequence of this test will declare whether the candidate is qualified for the work role, or not. A friend is attempting to assure the other with the exact same intent. They generally can't provide you any details on the position they want to sell to you. Sin ce you don't need the very best candidate for your project, you need to locate the ideal candidate.

English Pronoun Chart and Exercises Free Essays

Subject Pronouns – I, you, he, she, it, we, you, they- function as the subject of a sentence: I live in New York. Do you like playing tennis? He doesn’t want to come this evening Object Pronouns – me, you, him, her, it, us, you, them- serve as the object of a verb. Give me the book. We will write a custom essay sample on English Pronoun Chart and Exercises or any similar topic only for you Order Now He told you to come tonight. She asked him to help. Possessive Pronouns – mine, yours, his, hers, its, ours, yours, theirs- show that something belongs to someone. Note that the possessive pronouns are similar to possessive adjectives (my, his, her). The difference is that the object follows the possessive adjective but does not follow the possessive pronoun.For example – Possessive Pronoun: That book is mine. – Possessive Adjective: That is my book. That house is mine. This is hers. those seats are yours Demonstrative Pronouns – this, that, these, those refer to things. ‘this’ and ‘these’ refer to something that is near. ‘that’ and ‘those’ refer to things that are farther away. This is my house. That is our car . These are my colleagues . Those are beautiful flowers. A. __Use the correct personal pronouns.Watch the words in brackets. Example: ___ often reads books. (Lisa) Answer: She often reads books. 1) ___is dreaming. (George) 2) ___ is green. (the blackboard) ) ___ are on the wall. (the posters) 4) ___ is running. (the dog) 5) ___are watching TV. (my mother and I) 6) ___ are in the garden. (the flowers) 7) ___ is riding his bike. (Tom) 8) ___ is from Bristol. (Victoria) 9) ___has got a brother. (Diana) 10) Have___ got a computer, Mandy? B. __Choose the correct objective pronouns . Example: I have got a sister. ___ name is Susan. Answer: I have got a sister. Her name is Susan. Hi Daniel, ___ name is John. This is ___ friend Jason. He’s 12. ___sister is nine. ___ pet is a budgie. ___name is Dickens. Jason and I go to the same school. There are 450 boys and girls in ___ school.Jason’s form teacher is Mrs. Peterson. She has got a pet, too. ___pet is a tortoise. Our form teacher is Mr. Smith. I like ___lessons. He has two dogs. The dogs love to play in ___ garden. Now I have a question for you. What’s ___ pet? Yours, John C. __Replace the personal pronouns by possessive pronouns. This book is (you) . The ball is (I) . The blue car is (we) . The ring is (she) . We met Paul and Jane last night. This house is (they) . The luggage is (he) . The pictures are (she) . In our garden is a bird. The nest is (it) . This cat is (we) . This was not my fault. It was (you) . How to cite English Pronoun Chart and Exercises, Papers

Youth And Adult Problems Essays - , Term Papers

Youth and Adult Problems If we look at the technological developments of the world over the last 50 years you may thought that it passed as 500 years. May I kindly invite you to think of the interchanges from using stone records to CDs , from movie to huge DVD screen TVs , from radio to internet, from classical phone to mobiles. Enourmously fast changes are occuring continuously.This was the reason that some generations had seen both old gramaphone & CD player in their life. While technology is improving with long paces, humans learned & got the taste of using these latest technologies in their daily practical uses. It is certain that young generations are more adaptable to this fast changes. On the other hand old generations are generally conservative & reluctant to adapt themselves to these changes.Their general characteristic attitude is to keep the way of their life similar to they adapted. They prefer to live as to how they used to live & keep their regular habits as it is. They do not want to live inside these new happenings, only from time to time may watch & observe from far away without taking a role inside. This is the main reason of causing contradictions between young & old generations. These contradictions occurred in the past when this old generation was young with their elders & now occurring with them & their childs. This contradiction was not a new phenomena which was happening over the decades perhaps started with the beginning of humanity & will last for ever. But the fastest improvement in the technology & its unavoidable effects on humans daily lifes are causing very quick & drastic changes in human behaviours. Both young we youngs cant stand against to problems. We just want a perfect life. We want to solve every problem in best way. For example we suggest buying slimmed and ready to eat tomateos from super markets, to people who are buying and carrying tomateos from the market place. We dont think about its price. We are so comfortable by sitting at home and watching tvs or shopping with the money that our parents earn. We adore to luxury. We dont appreciate people who do not similar to us. We accuse them by being old-fashioned. We generally do not want to think t had troubles, we wouldnt have the opportunity we are having. If we are eating what ever we want or dressing what ever want to dress. Is maintained by our parents. For some of our grand parents buying things which are not neceassary other than giving an extra comfort to us, or buying expensive brand name clothes are considered as spreading money out of use, to wake up late on weekends are considered as lazyness, surfing in internet is waste of time. Elders must adapt themselves to todays life standards & must show tolerance

The Contribution of Religion to Society and Culture Essay Example

The Contribution of Religion to Society and Culture Essay Example The Contribution of Religion to Society and Culture Paper The Contribution of Religion to Society and Culture Paper Religion can make a deep contribution to how we understand and see ourselves as human beings. As Tim said before, religion contributes to culture, society, music, architecture, the arts and how we view the world. One aspect that has been heavily influenced by religion is Art. The paintings that are based around religion are some of the most recognised and inspiring pieces of art in history. For example, paintings in the Sistine Chapel such as ‘The Creation of Eve’ and ‘The Creation of Adam’ by Michelangelo are among the most famous paintings in the world, which are influenced by religion. Religion discusses the ‘meaning of life’, including questions such as ‘Who am I? ’, ‘Is there life after death? ’, and ‘Is there a God?. Answers to these questions bring comfort, a sense of belonging and meaning to certain cultures and societies. It brings an individual self worth and happiness, and the feeling that they have something to live for. This is one of the main reasons people decide to follow a certain religion – to bring them happiness and to do right by their religion, therefore contributing positively to society. However, religion does not always have a positive contribution to society and can encourage violence when religious believers are convinced that their view is being challenged. This can lead to outbreak of wars. This has happened in the past and is happening now and causing great devastation throughout the world. One of the most recent wars about religion was between the Muslims and the people of Israel in the Gaza Strip. In conclusion, religion has many positives when contributing to society and culture. However, it can cause negatives when it gets out of control, leading to hostility. Many religions send across the same message, and have the same values. When these values are taken upon, it can have a huge positive impact on a person’s life, giving them renewed hope and a positive outlook on life.

Battle of Chickamauga - American Civil War - William Rosecrans - Braxton Bragg

Battle of Chickamauga - American Civil War - William Rosecrans - Braxton Bragg Battle of Chickmauga - Conflict: The Battle of Chickamauga was fought during the American Civil War. Battle of Chickamauga - Dates: The Army of the Cumberland and Army of Tennessee battled on September 18-20, 1863. Armies Commanders at Chickamauga: Union Major General William Rosecrans56,965 men Confederate General Braxton BraggLieutenant General James Longstreet70,000 men Battle of Chickamauga - Background: Through the summer of 1863, Major General William S. Rosecrans, commanding the Union Army of the Cumberland, conducted a skillful campaign of maneuver in Tennessee. Dubbed the Tullahoma Campaign, Rosecrans was able to repeatedly force General Braxton Braggs Army of Tennessee to retreat until it reached its base at Chattanooga. Under orders to capture the valuable transportation hub, Rosecrans did not wish to directly assault the citys fortifications. Instead, utilizing the railroad network to the west, he began moving south in an effort to sever Braggs supply lines. Pinning Bragg in place with a diversion at Chattanooga, Rosecrans army completed crossing the Tennessee River on September 4. Advancing, Rosecrans encountered rough terrain and poor roads. This forced his four corps to take separate routes. In the weeks prior to Rosecrans movement, Confederate authorities had grown concerned about the defense of Chattanooga. As a result, Bragg was reinforced by troops from Mississippi and the bulk of Lieutenant General James Longstreets corps from the Army of Northern Virginia. Reinforced, Bragg abandoned Chattanooga on September 6, and moved south to attack Rosecrans dispersed columns. This allowed Major General Thomas L. Crittendens XXI Corps to occupy the city as part of its advance. Aware that Bragg was in the field, Rosecrans ordered his forces to concentrate to prevent them from being defeated in detail. On September 18, Bragg sought to attack XXI Corps near Chickamauga Creek. This effort was frustrated by Union cavalry and mounted infantry led by Colonels Robert Minty and John T. Wilder. Battle of Chickamauga - Fighting Begins: Alerted to this fighting, Rosecrans ordered Major General George H. Thomas XIV Corps and Major General Alexander McCooks XX Corps to support Crittenden. Arriving on the morning of September 19, Thomas men took a position north of XXI Corps. Believing that he only had cavalry on his front, Thomas ordered a series attacks. These encountered the infantry of Major Generals John Bell Hood, Hiram Walker, and Benjamin Cheatham. The fighting raged through the afternoon as Rosecrans and Bragg committed more troops to the fray. As McCooks men arrived, they were placed in the Union center between XIV and XXI Corps. As the day wore on, Braggs numerical advantage began to tell and Union forces were slowly pushed back towards the LaFayette Road. As darkness fell, Rosecrans tightened his lines and prepared defensive positions. On the Confederate side, Bragg was reinforced by the arrival of Longstreet who was given command of the left wing of the army. Braggs plan for the 20th called for successive attacks from north to south. The battle recommenced around 9:30 AM when Lieutenant General Daniel H. Hills corps attacked Thomas position. Battle of Chickamauga - Disaster Ensues: Beating back the attack, Thomas called for Major General James S. Negleys division which was supposed to be in reserve. Due to an error, Negleys men had been put in the line. As his men shifted north, Brigadier General Thomas Woods division took their place. For the next two hours Rosecrans men repeatedly defeated the Confederate attacks. Around 11:30, Rosecrans, not knowing the precise locations of this units, erred and issued orders for Wood to shift position. This opened a gaping hole in the Union center. Alerted to this, McCook began moving the divisions of Major General Philip Sheridan and Brigadier General Jefferson C. Davis to plug the gap. As these men were moving forward, Longstreet launched his assault on the Union center. Exploiting the hole in the Union line, his men were able to strike the moving Union columns in the flank. In short order, the Union center and right broke and began fleeing the field, carrying Rosecrans with them. Sheridans division made a stand on Lytle Hill, but was forced to withdraw by Longstreet and a flood of retreating Union soldiers. Battle of Chickamauga - The Rock of Chickamauga With the army falling back, Thomas men held firm. Consolidating his lines on Horseshoe Ridge and Snodgrass Hill, Thomas defeated a series of Confederate assaults. Farther north, the commander of the Reserve Corps, Major General Gordon Granger, dispatched a division to Thomas aid. Arriving on the field they helped block an attempt by Longstreet to envelop Thomas right. Holding until nightfall, Thomas withdrew under the cover of darkness. His stubborn defense earned him the nickname The Rock of Chickamauga. Having incurred heavy casualties, Bragg elected not to pursue Rosecrans broken army. Aftermath of the Battle of Chickamauga The fighting at Chickamauga cost the Army of the Cumberland 1,657 killed, 9,756 wounded, and 4,757 captured/missing. Bragg losses were heavier and numbered 2,312 killed, 14,674 wounded, and 1,468 captured/missing. Retreating back to Chattanooga, Rosecrans and his army were soon besieged in the city by Bragg. Shattered by his defeat, Rosecrans ceased be an effective leader and was replaced by Thomas on October 19, 1863. The siege of the city was broken in October following the arrival of the commander of the Military Division of the Mississippi, Major General Ulysses S. Grant, and Braggs army shattered the following month at the Battle of Chattanooga. Selected Sources CWSAC Battle Summaries: Battle of ChickamaugaNational Park Service: Battle of ChickamaugaBattle of Chickamauga

Vocation Essay Example | Topics and Well Written Essays - 500 words

Vocation - Essay Example I believe that this overemphasis on money on the things that we do is one of the causes of many problems that we have right now. On the other hand, if we think too much about others, such as our community, family, we may forget our responsibility with our self. Thinking about others in choosing what we should do is good but just not excessively. The ideal way on how to choose with what to do with our lives is to strike a balance between ourselves and others. That is, determining what we really would like to do that will make us happy and balancing it with economic consideration if it could provide for our responsibilities in life. Equally important is for us also to ask if our choice could also benefit our, community, society, family, country and humanity in general. Such that when we do it, we make everybody happy, first is our â€Å"self†, then our community, our country and then mankind in general. As a guide on how to best choose with what to do with our lives, it is best to ask first â€Å"what will makes us happy?†, or â€Å"what is the thing that we would like to passionately?† This requires soul searching but when we have determined what it is that we would really like to do, the rest will follow. That includes the economic aspect because we would excel with what we do and thus, gets paid handsomely for it. In the process of determining what we would like to do, we should also consider the greater good of everybody because what good will an endeavor do if it does not do good to others except for one’s self? This is important because not all that we would like to do are appropriate or even legal which is why we have to ask if it will do good to our community and society. Thus, it goes without saying in selecting what we would like to do, we should also consider existing laws, our morals and social norm. If we have satisfied all these guidance in choosing what we would like to do, we did not only make

Privacy Right of Freedom of Information Research Paper

Privacy Right of Freedom of Information - Research Paper Example It goes without saying that the idea of a free and hassle free exchange of information does have its benefits and advantages. Yet, again, the notion of regarding the privacy of the individuals, groups and organizations to be protected and sanctimonious also sounds to be a valid and just proposal. Isn’t it considered to be a common ethical behavior on the part of doctors to maintain the confidentiality of the health records of their patients at all costs? A commonsensical approach towards life amply corroborates the fact that nobody in the right mind would ever like to put up with a society, where the details pertaining to one’s personal, professional and social life are unscrupulously open to public scrutiny and access. As is often said, the extreme of anything is bad. So it is human to expect the state and fellow citizens and the organizations managed by them to respect one’s personal life and privacy. However, an optimal level of efficiency and transparency in the society necessitates a level of free exchange of information and facts. ... nsidered to be a fundamental and innate need of humanity that is to a great extent is essential and a must for individual and social growth in an environment governed by a measure of dignity (Inness 3). However, this very concept of privacy could also be interpreted in a relativistic context, subject to individual preferences and views and the nature of the situations that breach privacy (Francis 91). In a psychological context, a sense of privacy is a necessary safety valve against any fear of losing control or context (Etzioni 187). Thus, it goes without saying that grappling with, limiting and defining the concept of privacy is utterly unwieldy and difficult, as the idea of privacy is subject to multiple dimensions and facets. In a simplistic attempt, privacy may be considered to be the right of the individuals, groups and institutions to control and determine as to what information about them is communicated to others, how and in what manner it is communicated and when and at wha t time it is communicated (Scoglio 24). In an individualistic context, privacy may be taken as the prerogative of an individual to determine as to what happens to the personal information associated with one (Scoglio 24). May sound surprising, but the concept of privacy could also be interpreted in the context of individual and collective freedom. In that context privacy could be taken to be a control over one’s interactions with the society that maximizes freedom and autonomy and minimizes vulnerability and possible threats to individual or group integrity. In other words (Boling 85). Privacy is an attempt on the part of individuals, groups and organizations to mark their respective boundaries (Boling 85). It goes without saying that the contemporary age of information has added many new

Sychoanalytic Theory And Alfred Hitchcocks Psycho Film Studies Essay

Sychoanalytic Theory And Alfred Hitchcocks Psycho Film Studies Essay The main concept of this essay is to point out how psychoanalytic theory could be used as a method of understanding and analyzing cultural products. The most valid approach for this is to observe how the cinema integrates psychoanalytical theories into specific film concepts. For this reason a Hitchcock film is used as an example, for it a common fact that there are many Freudian aspects in his movies. Specifically, Psycho is regarded by many film theorists and historians as the first psychoanalytic thriller (Kaganski as cited in Boulton, 2010). As implied by the title of the film, it is a movie whose plot is based on the Freudian Oedipus complex theory. First of all, it is noteworthy how the cinema developed a strong connection to psychoanalytic theories over the years. What is also interesting is the way in which a movie could be interpreted as a desire or a dreaming process. Moreover, in the second part of the essay, the correlation which Psycho has with psychoanalytical procedure is explored, in an effort to discover its kind and if it is actually the first psychoanalytic movie. Following a short presentation of the main plot, it is necessary to examine the nature of the Oedipus complex and how it is applied to the movie. Despite the fact that it remains the central psychoanalytic idea in the film, is not the only Freudian reference; the movie could also be interpreted through ego, superego and id psychoanalytic aspect. Finally, it is imperative to dissect the two protagonist characters and the famous murder scenes under the psychoanalytic perspective. CINEMA AND PSYCHOANALYSIS Cinema is considered to be among the most important institutions of the post modern society, one which serves numerous sociological purposes, through the use of art. The sociological perspective of cinema is but one side of the coin; the other side represents a more personal, more intimate psychoanalytical procedure. It is true that Freudian psychoanalysis is not a process concerned only with psychological models and consciousness. In modern society, psychoanalysis also constitutes a means of understanding works of great artistic and cultural values, such as cinematic films (Mertz, 1976). A movie could be experienced through the psychoanalytical lens in variety of diverse ways, such as the Freudian dream interpretation or as an object of our fantasy-desire (Lacan) or even as our identification through voyeurism (ibid). Freud characterizes the dream as the expression of a wish fulfilled; a movie could, conceivably, be seen as a dream, because on the screen we witness some of our desires being visualized. Spellbound and Marnie are two of Hitchcocks films that could be approached through the method of dream interpretation (Sandis, 2009). The history of the relation between psychoanalysis and cinema is divided into three periods. During the 30s, psychoanalysis became a familiar point of interest for the movie industry, although it was still somewhat superficial and had little to do with actual human behavior. After the Second World War, the references to psychoanalysis became even more apparent, because of the appearance of psychological problems. The Wars cinematic demonstration followed this optimistic evolution (Gale Dictionary of Psychoanalysis). Hitchcocks movies had a great impact in this certain period, mainly due to their deep connection with psychoanalytic concepts. Psycho (1960), North by Northwest (1959) or The birds (1963) are cultural works with oedipal themes in them. More recently psychoanalysis has been integrated in certain cinematic aspects as an objective cognitive method or even ridiculed method (for example in Woody Allens movie characters) (Gale Dictionary of Psychoanalysis). PSYCHO AND PSYCHOANALYSIS The movie is directed by Alfred Hitchcock and scripted by Joseph Stefano, who adapted the screenplay from the homonymous novel written by Robert Bloch. Blochs 1959 novel was based on the true story of a notorious psychotic serial killer, named Edward Gein. His murderous character has inspired many other serial killers such as Jame Gumb (Buffalo Bill) in the Silence of the Lambs (1991) (Dirks). The movie had a great impact in the 60s and since then Hitchcock is considered as the original creator of suspense. Psycho is so multilayered and complex a movie, that it reveals more and more of its essence with each viewing. This explains why there is such a controversy about what genre of movie it is. The main theme is mystery and Hitchcock promotes it with his unique direction technique. When the film was aired in theaters, he insisted that no one would have a seat after the film had started. Thus, the audiences speculated that something terrible was happening in the first few minutes (Dirks). Psycho is considered a film noir because it shares some common characteristics with those films but, at the same time, remains very peculiar. Through the perspective that a film noir conjures a universe where human desire fails to be fulfilled, Psycho could be regarded as one of those films (Palmer, 1986). Lacans object petite a theory is referred to an unattainable desire, such as Normans desire for Marion (Laplanche, Pontalis, 1986). There is also another theory which makes Psycho the first psychoanalytical movie (Kaganski as cited in Boulton). Specifically, it starts as a whodunit, then it is transformed into a horror film and then into a suspense film with elements of very dark, black comedy. However, if one digs deeper, it inevitably becomes apparent that the film is undoubtedly psychological with specific Freudian interpretations. Francois Truffaut has said: If Psycho had been intended as a serious picture, it would have been shown as a clinical case with no mystery or suspense. The material would have been used as a documentation of a case history (Truffaut as cited in Sandis, 2009:69). In addition to this aspect, Hitchcock has mentioned Probably the real Psycho story wouldnt have been emotional at all; it wouldve been terribly clinical (Hitchcock as cited in Sandis, 2009:70). He was referring to the real incident of mother obsessed Ed Gein, who used to dress up like his dead mother and had murdered about a dozen women (Sandis, 2009). The psychoanalytical view of the movie is illustrated as a parallel between Lila Cranes exploration of the gothic mothers house and the exploration of Bates divided mind. The Freudian element, which explains the construction of Normans personality, defines the concept of the story. First of all, there is a traumatic incident (matricide) causing a transfer of guilt (translated on this occasion into the Oedipus complex). This, in turn, causes a partial loss of the self and a deep identification with the victim (ibid). The story unfolds from this Freudian perspective. Thus, it is evident that Psycho is structured according to the psychoanalytic procedure. THE STORY Marion Crane is a Phoenix office worker, whose life falls short of her expectations. She cant get married with her boyfriend, Sam because he has to provide most of his money in alimony. One Friday her employer confided to her to deposit $40,000. Thinking that this is a good opportunity to take the money and start a new life, Marion leaves town, headed towards Sams store in California. A heavy rainstorm forces her to spend the night at Bates motel. The motel is managed by Norman Bates, a young man who has a very domineering mother. During the night Marion decides to return the money the next morning. Unfortunately, while she is taking a shower, an anonymous figure enters and stabs her to death. After extensive research, it is revealed that Norman has kept his mother to life through his split personality. Dominated by his mothers personality, Norman kills anyone he feels attracted to. In the final scene, we find Norman in prison, haunted by his mothers persona, thinking of how to prove her/his innocence. OEDIPUS COMPLEX Oedipus was the son of Laius and Jocasta, who was exiled from his homeland by his father because of a prophecy. The prophecy foretold that Oedipus would murder his own father. After many years Oedipus decided to discover his origins and returned to Thebes, where he met his father and, unwittingly fulfilling the prophecy, killed him. Then he was made king of the Thebans and was rewarded with the hand of Jocasta, who was his mother. When Oedipus realized that he had fulfilled the prophecy by killing his own father and having children with his mother, he blinded himself (Willner, 1982). Oedipus Rex is a famous Sophocles ancient Greek tragedy, which has been interpreted by Freud as nothing more or less than a wish fulfillment- the fulfillment of the wish of our childhood (Freud as cited in Willner, 1982). Specifically, Freud believes that boys are all destined to direct their first sexual impulse toward their mothers and their violent impulses toward their father. Under the, so called, positive form the complex is appeared as Oedipus story: death wish for the opponent who is the person of the same sex, the father and sexual desire for the person of the opposite sex, the mother. The Oedipus complex is experienced from 3 to 5 years old and is revived during the adolescent period. The liberation from this complex has to do with the healthy structuring of the personality (Laplanche, Pontalis, 1986). If the boy does not repress his sexual desire toward the Mother and does not identify himself with the Father, he cannot develop a normal personality. It is considered that the Oedipus complex is the main psychoanalytic idea of the movie and Norman Bates is its modern atypical version (Boulton, 2010). According to the films ending psychiatric speech: Now he was already dangerously disturbed, had been ever since his father died. His mother was a clinging, demanding woman, and for years the two of them lived as if there was no one else in the world. Then she met a manà ¢Ã¢â€š ¬Ã‚ ¦and it seemed to Norman that she threw him over. Now that pushed him over the line and he killed them both (Boulton, 2010). Norman Bates did not manage to overcome his unconscious sexual desire toward his mother and acted out his also unconscious drive of killing the Father. That explains why the mother half of Normans mind has won (Boulton, 2010: 2). Psychiatrist Dr. Richmond illustrates that Norman has sexual desires for an attractive woman as normal men have, but his split personality does not allow him to develop a normal sexual intercourse. He explains to Lila (Marions sister) that When he (Norman) met your sister, he was touched by herà ¢Ã¢â€š ¬Ã‚ ¦aroused by her. He wanted her. That set off the jealous mother and mother killed the girl! Now after the murder, Norman returned as if from a deep sleep. And like a dutiful son, covered up all traces of the crime he was convinced his mother had committed! (ibid: 2) Norman, driven by envy, killed his mother and her lover. In other words, he committed the crime of matricide, which is considered the most heinous and unpardonable crime and is especially unbearable for the son who commits it (Dirks). Trying to erase the crime in his own mind, he developed a split personality. As a result, he created an illusion that his mother was still alive. To make this illusion a physical reality, he stole her dead body and preserved it, using his taxidermist skills. In his delusional mind he played-acted and imagined that he was his mother and that she was as pathologically jealous of him as he was of her (ibid). In this way, he was acting as his mother and committed murders due to her jealousy. It is evident that he chose this horrific way to redeem himself from the matricide. EGO, SUPEREGO, ID Freud divided the human mind into three conflicting parts: the ego, the superego and the id. The ego rests between the id and the superego and provides us with a sense of self. It has to build a balanced relationship of dependency between the demands of the id and the imperatives of the superego (Laplanche, Pontalis, 1986). The id is comprised of innate biological drives, emotional impulses, instincts and dispositions. On the contrary, the ego is made up of those mental phenomena related to whatever environmental considerations constrain the id (Freud calls these the reality principle). For example, the basic id drive is hunger and it is constrained by ego beliefs about what food is available where (Sandis, 2009). Finally, the superego plays a role similar to that of a judge. Freud considers the moral consciousness, self-observation and the development of moral values and ideals as expressions of the superego. The superego is defined as the heir of the Oedipus complex in terms of par ental demands and prohibitions (Laplanche, Pontalis, 1986). Observing Norman Bates character through this theory, it is evident that he does not develop a strong enough ego in order to keep under control the powerful urges of both the id and the superego. Subsequently, the id and the superego manifest themselves as completely different personalities (Boulton, 2010). His sexual desire for Marion represents his id and her murder (murder of the sexual desire for Marion) represents an extreme expression of his superego. Norman Bates never detached himself from his mother and identified himself with the Father. Therefore he did not assimilate into what Lacan terms the symbolic order, the interconnected system of signs that every society constructs meaning and order around (Zizek as cited in Boulton 2010:2). Normans symbolic level is psychotic, so the superego acts in different ways. As Zizek (cited in Boulton, 2010:2) emphasized, it is the maternal superego that acts and dominates his mind. At times he can become both personalities. But most of the times the mother half put his mind under control. Freud compared the human mind to an iceberg. The tiny part of the iceberg, which appears above the water surface possibly, represents human perception. Below the surface lies a much darker, larger part of the iceberg representing the unconscious. There is no evidence if Hitchcock has ever come across the iceberg metaphor but he would have found it inspiring. Like Freud Hitchcock present us a certain familiar and ordinary picture that we are prepared to see (like the pick of the iceberg- conscious) but whose precise shape is always novel (the other part of the iceberg-unconscious). He also chose for his movies, ladies that appear cold as ice in order to reveal their oppressed thoughts and desires (Sandis, 2009). It is charming in terms of cinema suspense, for secret or repressed thoughts to rise to the surface. (Sandis, 2009) Furthermore, Slavoj Zizek (2005) compares the old, gothic house to the segmented personality of Norman Bates. The ground floor represents the ego and there he behaves as a normal son. The first flour represents the superego, where Norman is governed by the moral constrains of his mother. Finally the basement represents the id, the reservoir of the illicit drives of the psyche thats why his mothers skeleton is transferred there. The transfer of his mothers dead body from the first flour to the basement illustrates the deep connection of the id and the superego in Normans split personality. The exploration of the house is like a psychoanalytic process. Lila entered Normans bedroom and observed his personal items, which were a combination of childrens (boys and girls items) and adults things (signifying his disturbed personality) (Dirks). CHARACTERS Marion symbolizes the repressed woman of the modern America of the 60s, who tries to be emancipated. Judging from her sexual intercourses with her lover during lunch times in secret hotel rooms, one could say that she appears as an independent woman. On the other hand, she gets the money and leaves town, which means that she wants a different life, maybe more conventional, having a successful marriage. Normans character is the mirror-negative of Marion. She operates in the Name of the Father; Norman on the other hand, has not submitted to this paternal law and is entrapped in the desire of the mother' (Zizek as cited in Boulton, 2010). This theory is supported in terms of direction. As they stand together on the porch, the camera photographs the scene as if they were the two sides of the same coin, but Norman is also reflected in the glass window behind him (symbolizes his split personality) (Dirks). Norman Bates could be considered as a good looking, boyishly version of Sam (Marions boyfriend). As their encounter develops, however, this possibility is eradicated because it becomes obvious that he is not capable of adult sexuality, being held in sexual bondage with his mother (Palmer, 1986). As he mentions: -Norman: Do you know what I think? I think that were all in our private traps. Clamped in them. And none of us can ever get out. We scratch and claw, but only at the air, only at each other. And for all of it we never budge an inch. -Marion: Sometimes we deliberately step into those traps. (Psycho, 1960) Each of them gives different meaning to the word trap. Trap for Marion is the theft of the money or maybe her relationship with Sam. For a moment Norman seems that he speaks frankly, being conscious of his fragmented psyche. Unfortunately, after the discourse only Marion is capable of being subject to moral self-examination, deciding to return the money next morning. MURDER SCENES The shower murder scene is among the most famous in the history of cinema. The major film star-Marion- is stabbed to death after the first 47 minutes of the movies start. Even if someone has not seen the movie, he has undoubtedly seen this specific scene. It took a fully week to complete, using 70 cameras, fast cut editing of 78 film pieces and a naked stand in model (Marli Renfo) (Dirks). Despite the fact that it is one of the most jargonistic and violent scenes there is only implied violence because at no time does the knife penetrate into her body. In only instant one the knife touches her belly (ibid). However, it is the scene that made females, including Janet Leigh (Marion) not being able to take a shower for a very long time (Sullivan, 2006). Murdering Marion while she was taking a shower with a knife is not a coincidental choice. On the contrary it has a deeper meaning in terms of direction and psychoanalysis. Until that moment, Marion was the main protagonist of the film and the epicenter of the plot was her feeling guilty for thieving the money. Taking a shower, the water washes away her guilt and rejuvenates her (Dirks). There is an irony here, at the moment she was relieved someone entered and took her life violently. Moreover, the knife in Freudian terms is a phallic symbol. In this weird and abnormal way, Norman satisfied both his desires: the jealousy of his mother and his own desire, penetrating into the female body, using his knife. Marions dead body is standing on the cold floor, mixed with ejaculatory spurts of blood dripping down her legs from various gashes, which symbolizes a violent and deadly rape (ibid). Zizek with his documentary The Perverts Guide to Cinema (2005) underlines that after Marions murder the spectator identifies with Norman Bates persona. Suddenly the spectator is anxious of cleaning up Marions blood from the bathroom and of getting rid of her car in the swamp, relating to our satisfaction with a job well done. Suspense is generated when, whilst Norman Bates is disposing of Marions car (containing her body) in a nearby swamp, the car momentarily stops sinking, an anxiety arises in the viewer (Zizek as cited in Boulton, 2010). The suspense here deals with the spectators unconscious identification with Bates. This identification has to do with Hitchcocks use of gaze, the Hippolytuss gaze. This gaze is not a seen gaze, but a gaze visualized by the Self in the field of the Others idiosyncrasy. Everything is not observed just through the others eyes but through the others personal feelings. The gaze is not the Others glance as such, but the way this glance concerns me, the way the subject sees him/herself affected by it as to his/her desire (Zizek,1992:214). The second murder scene, the murder of detective Arbogast is more predictable. The fascination of the first murder diverts our attention from the second murder. Everything that happens before the murder act seems to announce it. When Arbogast enters the mothers house and stands at the staircase, the audience immediately feel that something terrible is going to happen. However, the suspense here has to do again with this weird immoral identification of the audience with Norman. The spectator desires Arbogast to be killed (Zizek as cited in Boulton, 2010). There is a noticeable aesthetic differentiation between the two murders, which is related to the symbolic split of the movies narrative (ibid). Marions murder still being in the Name-of-the father symbolic realm, it takes place in a motel room, which highlights the aesthetic of an anonymous modern America. On the other hand, Arbogasts death takes place in mothers house which represents American tradition, in the desire of the mother symbolic space (ibid). CONCLUSIONS It is evident that psychoanalytic theory is strongly related to the cinema. Specifically, in Hitchcocks films the Freudian theoretical models are considered as a main pattern of his movies structure. Hitchcock himself has admitted when he was interviewed by Francois Truffaut: -F.T.: I saw Spellbound again recently and I must admit that I didnt care very much for the scenario. -A.H.: Well, its just another manhunt story wrapped up in pseudo-psychoanalysisà ¢Ã¢â€š ¬Ã‚ ¦ (Sandis, 2009:65) He might not have taken the subconscious too seriously and in his personal life he avoided doctors of the mind, as he had admitted, however, it is known that the famous director was not unfamiliar with psychoanalytic Freudian theories (Sandis, 2009). Nowadays the use of psychoanalytic theoretical models in cinema is the norm. It is not just a specialized knowledge that concerns a particular audience anymore; it is also used as a method of creating artistic, cultural products. On the other hand, not only cinema uses psychoanalytical procedure as a tool of creativity, but also cinema could be used through psychoanalytical process as a method of manipulation and control (Tania, 1968). There is a strong interaction between cinema and psychoanalysis. Members of the Frankfurt School believe that cinema is used through psychoanalysis in order to create various forms of easy, false pleasure as a way to keep the audience unaware of the real major social existing problems (ibid). This argument has some truth to a limited extent but there are also many examples which underline that cinema, using the psychoanalytical process, emphasizes serious sociological problems. However, whatever the purpose of using the psychoanalysis, the point is tha t psychoanalytical theories have a strong connection with the creation of literary or cinematic products.

Saatchi

Now the world has changed in terms of media proliferation and, ultimately, choice. The consumer's in charge now. † So what exactly are Lovers? According to the website a Alveolar is a brand that is infused with three ingredients: Mystery, Sensuality and Intimacy. So far, so intangible (and quite confusing). But once Anastasia explains the concept it becomes almost childishly simple. â€Å"Lovers isn't some theoretical science that dazzles with the complexities – it's based on a very simple premise: We are emotional beings. There's a quote by (neurologist Donald]Canine that we sometimes refer to: â€Å"The essential deference between emotion and reason Is that emotion leads to action while reason leads to conclusions. â€Å"† The consumer purchasing the product Is, of course, the action that every manufacturer or service provider wants. So the fundamental questions remain: What is the best way to achieve this? And who are the best examples? â€Å"Globally there are lots! Harley- Davidson, Apple, Struck, Coke are just a few. People change their lifestyles for Harley, they become weekend warriors – it takes them away from themselves.And actually Harley isn't faster or technologically better than the other guys but it taps into deep emotional territory and that's what Lovers are about. They don't talk about ‘we're faster' or ‘our detergents wash brighter' and all those traditional ways of marketing, it's on a much more round Twelve years ago Stating & Stating global chief executive Kevin Roberts drew back the curtain on the latest phase toward successful consumer marketing, opening the world's eyes to a very contemporary phenomenon. He called -?Lovers: The â€Å"Lovers isn't some theoretical science that dazzles with the came. Sixties – it s based on Avery simple premise: We are emotional beings. † personal level. It's an understanding of what's important to people and what they care about. † â€Å"Look at Apple; whether it's piccolos or imams they tap into something that's much more sensual, it's a desire you want to have an Imax – as a creative person it's the currency, if you don't have one there's something wrong. Take ‘Pods, people can argue until they're blue in the face that a competitor is faster, better, cheaper, lasts longer, has more memory – I know all that but it doesn't matter, I still onto give up my pod. â€Å"Struck is into sensuality and intimacy. They've marketed themselves as ‘The Third Place'; there's Home, there's Work and there's Struck, Now, other people might say ‘but look, we have better coffee', but that's not really the point. People don't Just go there for the -? coffee, people go there' _†, for the an ideal example of how tapping into consumers emotionally is paying off. The mark is the market leader by sales and is enjoying double-digit growth year-on-year.Rather than focusing the campaign on the ‘dry' asp ect of the nappy the team shifted attention to how it helps babies to develop, â€Å"It's about understanding what's important to the people who are buying Pampers. Kids' brains process the day in thriftless, SO a good night is hugely important to a baby's development, So the nappies have been improved for comfort and dryness to allow the baby to get the best night's sleep: When you explain development to a mother and you talk about how important a good night's sleep is for their child, 49 then they get it.When they understand that, there's way Tanat tannery to going to do what's best for their kid. † Such seemingly small step represents a fundamental shift in the way products are presented to the public. It is no longer a matter of what is being offered, but rather how it will directly affect the purchaser's lifestyle. It is a concept that is catching on in boardrooms worldwide, according to Anastasia sees are among the first to see the benefits – it is only in the co mpany marketing departments that it meets resistance: â€Å"Lovers is to the consumer the notion of loyalty beyond reason.If you have that you resented with the sheer amount of choice on offer, whether on satellite television, terrestrial radio or the internet. â€Å"It's easier to market to people than to connect with people,† he explains, â€Å"but in the attraction economy you have to inspire, motivate, connect with – and these are words that you don't normally use as marketers. You need a big idea that people can engage with and they come from deep insights. † Getting to this stage does require some groundwork, Anastasia admits that before brands can become Lovers they have to already benefit from consumers' respect.Some companies can build that up quickly but it normally does take time. â€Å"Take Coke for example, that's a Lovers. If you take a generic brand off the shelves people will Just switch to another, but if you take a Alveolar off the shelves th ey'll revolt! They'll say -?you can't do that, that's MY brand†. When Coke changed their recipe there's was an uproar, they were forced to change it back because the public wouldn't accept their ‘messing about' with ‘their' brand. † Regionally Middle Eastern companies have benefited greatly from the dynamism of global companies arriving on the scene.Homegrown brands such as Emirates and can charge premium prices; pods are a premium, Harley charge a premium. So there's a business case for it; people are prepared to pay if they can make a connection to ten product. Ana tannery nappy to Decease teen see Tanat there's value to it, they'd be worried if it was cheaper. There are whole studies that show that Alveolar brands offer greater returns. † So why aren't all companies' marketing strategies being transferred by this revolution? Well, in order to gauge exactly how different products are received, research methods have to undergo a horrors change.As Anast asia puts it you have to -?go from the zoo to the Jungle. † Rather than convening focus groups into sterile boardrooms to canvas opinions, researchers have to venture into people's homes and work-places. Reliance on the traditional ‘media schedule target group' philosophy fades almost into insignificance when So why aren't all companies' marketing strategies being transformed? Well, in order to gauge exactly how different products are received, research methods have to undergo a thorough change. As Anastasia puts it you have to â€Å"go from the zoo to he Jungle.

Students Are Not Entering The Classroom With The Knowledge...

Problem Statement Teachers are not entering the classroom with the knowledge and understanding of the importance of multicultural literature. The students are suffering due to the lack of diverse reading literature incorporated into units of reading study. There is a need for staff developments and in-services to help educate teachers on ways to provide multicultural literacy awareness in primary schools. Objectives †¢ To heightening the awareness of the importance of multicultural literature in early grades. †¢ To prepare educators for diversity in the classroom. †¢ To encourage educators to implement multicultural literature in the classroom †¢ To determine the importance of preparation courses to equip educators for†¦show more content†¦Reading is a great way for students to engage in cultural experiences from their own background, history, values and customs (Blake, 2015) Educators need to understand the importance of multicultural education and provide opportunities for their students to learn about different cultures (Chittom, 2015). The literature should spark children’s imaginations and provide a basis for questions and conversations. (Meade, 2015). It is important for preschool and elementary students to see themselves and their communities reflected in the literature they read (Blake, 2015). Effects of Incorporating Multicultural Literacy in the Classroom Multiculturalism adds to students comfort when working with their peers of diverse racial and ethnic backgrounds (Werner, 2013). At its best multicultural children’s literature helps students understand that despite our many differences we all share common feelings and aspirations (Allers, 2011). It is critical to make sure that teachers have professional development programs that teacher educators how to integrate multicultural education into their curricula (Werner, 2013). A successful school system treats diversity as a source of potential growth rather than a hindrance to student performance (OECD, 2010). Methodology This qualitative study is designed to investigate teacher/educators knowledge of the importance of incorporating multiculturalShow MoreRelatedPromoting Cross Cultural Competence For Pre Service Teachers Through Multicultural Education Experiences Essay1390 Words   |  6 PagesPre-service Teachers Through Multicultural Education Experiences†, author Dr. Jared Keengwe discusses the growing conflict of diversity in American classrooms. Dr. Keengwe argues that 21st century educators are not properly prepared to teach, or communicate effectively with students of diverse backgrounds. In many examples provided throughout the article, Dr. Keengwe presents the negative attributes associated with such educators who lack experience in multicultural educational environments. WithRead More Challenge of Defining a Single Muliticultural Education Essay666 Words   |  3 PagesDefining a Single â€Å"Multicultural Education† nbsp;nbsp;nbsp;nbsp;nbsp;As stated in the first paragraph of this article, â€Å"Multicultural education has been transformed, refocused, reconceptualized, and in a constant state of evolution both in theory and in practice.† Multicultural education is always changing. Culture is something that changes on a day-to-day basis. The way our society changes is no one’s hands, but our own. nbsp;nbsp;nbsp;nbsp;nbsp;Multicultural education can be somethingRead MoreThe Role of Multicultural Literature Essay1213 Words   |  5 PagesAs globalization is on the rise, so is the diverse student population rising in schools all over the United States, including students who are learning English as a new language. These students are English Language Learners (ELLs); they are learning English for the first time in addition to their native language. They’ve either had little or no knowledge of English before entering the school environment. According to the National Center of Educational Statistics (2013), an estimated 4.7 million orRead MoreAfrican American History And Education Of All Perspectives Essay1522 Words   |  7 Pagesa school can provide new materials, and perspectives, seamlessly with the knowledge to provide new levels of understanding from a more complete and accurate curriculum. According to Gorski, Stage 4 is where a teacher dedicates her- or himself to continuously expanding her or his knowledge base through the exploration of various sources from various perspectives, and sharing that knowledge with her or his students. Students learn to view events, concepts, and facts through various perspectives. WhenRead MoreMulticultural Education Essay2255 Words   |  10 PagesThe global perspective of multicultural education is that minorities no longer needed to give up their culture, but also become exposed to the dominant culture in society. It is important to recognize that American society is an on-going melting pot of cultures and it is essential that this is reflected in the educational system as well. The move towards recognizing the need for cultural diversity in learning was not only a problem in the U.S, but in many other countries as well. In 1961, the OrganisationRead MoreIs Australia A Multicultural Country? Essay834 Words   |  4 PagesAustralia is a multicultural country and welcomes people from varying nationalities in to its communities each and every day. As a result, classrooms all over Australia are changing. No matter what location a teacher is contracted to, there will be some element of a variety of cultures within that environment. Diversity of cultures within individual communities will fluctuate from town to town and state to state as people re-settle and create homes for themselves and forge a new identity and senseRead MoreCounselor Educators : Service Learning858 Words   |  4 PagesCounselor educators are called to prepare students with the necessary knowledge and skills to work with diverse clients. In addition, counselor educators are charged to create structured opportunities for self-discovery, self-reflection, and understanding of values, skills and knowledge (Moss, Gibson, Dollarhide, 2013). However, counselor educators are often challenged to go beyond the classroom to help student work with diverse communities and increase their knowledge of cultural competence before pr acticumRead MoreMy Core Understanding And Knowledge Of The Curriculum Innovation Planning Essay1250 Words   |  5 Pagespresents an overview of my core understanding and knowledge of the curriculum innovation planning as well as my overall learning from this course. As a group, we decided to explore Christine Sleeter as our critical theorist and we started developing a deep passion for her work in multiculturalism. Since, we all come from a higher education background and we understand the ongoing issues in our institutions related to multiculturalism, we decided to use multicultural curriculum based on Sleeter’sRead MoreEssay about Cultures Affecting Our Daily Lives1086 Words   |  5 PagesCultural differences effect many aspects of our daily lives. 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For example, when asking students to solve

The Civil Rights Movement - 1556 Words

In the same way culture has influenced how I behave, it could also be a contributor to the unfortunate scenarios we so frequently see in our news casts of late. Some groups are already angry with authorities and see no problem confronting them, arguing, and refusing to comply with an officer’s requests. For instance, accounts of marches and protests during the civil rights movement could contribute to some in newer African American generations believing these are the only methods in which to gain justice. Whereas other cultures, might respond differently, complying, but consulting with a lawyer or filing a grievance, because historically for them, those methods have been effective. Accordingly, culture might also play a part in how police interrelate. If there is historical resistance from a certain group, it would seem reasonable officers would assume a defensive or even cynical manner when dealing from a member of that group. If they expect compliance, then a more docil e approach would likely occur. I do not intend to suggest these differences are appropriate, just a rational expectation. As an example, my daughter and her boyfriend were pulled over on their way home from college one weekend. Two twenty-something’s traveling at night in a vehicle with a Grateful Dead logo in the back windshield indicated to the small town police there was a good chance they would discover drugs. The kids were compliant but our daughter also called home so that one of us couldShow MoreRelatedThe Rise Of The Civil Rights Movement1179 Words   |  5 Pagessegregations. Out of the numerous elements that arose in the 1960s, there are three movements that truly affected the American society. Firstly, the rise of the civil rights movement was greatly influenced by racial discrimination of colored people in the South. Secondly, the women’s movement aimed to convince the society that women are capable of achieving and maintaining higher waged job like ma les. Lastly, the gay rights movement aimed to gain acceptance and stop discrimination of homosexuality. The mostRead MoreThe Folk Music Of The Civil Rights Movement1208 Words   |  5 PagesResponse Paper #4 The folk music of the Civil Rights Movement â€Å"came out of tradition, common experience, and generations of resistance† (Dunaway 2010: 140). The songs used throughout the movement derived from the shared experiences and struggles of African Americans while connecting â€Å"the gentle, idealistic world of folk music and the integrationist world of civil rights† (Dunaway 2010: 145). Songs, such as â€Å"We Shall Overcome†, were put through the folk process, where a song is passed on and alterationsRead MoreThe Great Leaders Of The Civil Rights Movement1563 Words   |  7 Pages They seem to be forgotten until they are highlighted once again. Another example of a person that was not really highlighted for their actions is Nina Simone. She made an impact on the Civil Right Movement that not many other artist or celebrity would have done. When you think of the Civil Rights Movement the first three that come to mind of course are, Martin Luther King Jr., Malco m X, and Rosa Parks. So, when someone hears the name Nina Simone the two most common responses might be â€Å"Who’sRead MoreSocial Movements : Black Civil Rights2647 Words   |  11 PagesSocial movements are vital to the establishment of our societies, and they way we are governed. Social movements help the less privileged band together to create a stronger voice among a sea of political correctness and unlawfully rule that the public supposedly have to abide by without question. Movements create this new form of platform that, if done successfully, are able to create a worldwide frenzy where people from across all walks of life, including politicians, academics, the less fortunateRead MoreThe Civil Rights Movement911 Words   |  4 PagesThe Civil Rights Movement: Martin Luther King Jr. Martin Luther King Jr. changed history not only for African American’s, but for all who live in the United States. Martin was born on January 15, 1929, in Atlanta, Georgia. As a child Martin attended many public segregated schools throughout Georgia until he graduated at the age of fifteen. Following high school, Martin Luther King Jr. attended many colleges such as, Morehouse College, Crozer Theological Seminary, and Boston University. While studyingRead MoreCauses Of The Civil Rights Movement954 Words   |  4 Pagesquote was very much true. Post civil war times were hard on African Americans. Even though at the time they were considered free, they were often criticized and discriminated against. Finally, shootings, brutality, and unfair treatment were enough. In an effort to end racial segregation and discrimination against African-Americans all over the country, they took a stand. This was known as the Civil Rights Movement. There were many interesting events that cause d this movement. The three main causes thatRead MoreThe Civil Rights Movement Essay1601 Words   |  7 PagesThe Civil Rights Movement â€Å"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.† This was a speech by Martin Luther King Jr. Even one hundred years after slavery was banned, African Americans were still being treated unfairly. Martin Luther King Jr. was one of the most famous leaders of the Civil Rights movement in the 1960’s. The Civil Rights movement was a movement of AfricanRead MoreThe Civil Rights Movement Essay1259 Words   |  6 Pages The civil right movement refers to the reform movement in the United States beginning in the 1954 to 1968 led primarily by Blacks for outlawing racial discrimination against African-Americans to prove the civil rights of personal Black citizen. For ten decades after the Emancipation Proclamation, African-Americans in Southern states still live a rigid unequal world of deprive right of citizenship, segregation and various forms of oppression, including race-inspired violence. â€Å"JimRead MoreThe Civil Rights Movement Essay1190 Words   |  5 Pages The Civil Rights Movement The 13th amendment, passed on the first of January, 1865 abolished slavery throughout America. Although African Americans were considered free after this amendment was approved, they still had a long and arduous struggle to absolute freedom. Before the Civil Rights Act of 1964, segregation in the United States was frequently used throughout many of the Southern and Border States. Schools, bathrooms, libraries, and even water fountains were segregated. Though there wereRead MoreCivil Rights Movement Essay797 Words   |  4 PagesThe Civil Rights Movement, also known as the American Civil Rights, was a mass movement during the 1950s and 1960s. It was one of the most intricate social movements of mankind. The Civil Rights Movement was a period where African Americans did not have the same equal rights or treatment as the whites. Instead, African Americans were segregated from whites by not going to school together, having to sit in the back of the bus, not being able to move freely, or not having the right to vote. Over the